The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
February 2025, De Groene Afslag issued a call to the creative minds of the country:
Design a hotel room concept that either puts nature at the center or proves that waste does not exist!
De Groene Afslag is a circular meeting place with refreshingly unconventional meeting rooms and a café/restaurant.
lLocated in a former military building, it has become a hub for creativity. Many artists have exhibited their work here or contributed to the interior design.
degroeneafslag.nl
Like many creatives, Lara works best under pressure. And, like many under pressure, she finds herself procrastinating, which in her case led to a sudden urge to clean, or as they say in dutch: Opruimwoede. During one of these cleaning frenzies, she found herself in the storage room of her shared studio space, where she discovered a forgotten archive of old office equipment: outdated monitors, tangled computer mice, keyboards, oversized staplers, and an overwhelming number of cables, most of which had long lost their purpose.
That’s when the idea sparked. Everyone has that drawer, that box in the attic, filled with mystery cords we keep just in case. Thank you, cleaning frenzy.
Lara’s concept revolves around repurposing forgotten office supplies and obsolete electronics, objects she sees as the new antiques.
In her design, she uses old cables, wires, and cords as the primary material. Through weaving techniques, she creates furniture and wall panels that are not only sustainable and circular but also form a bridge between nature and technology.
In a world where we’re constantly online, Lara wanted to create an experience where technological hardware becomes tactile, familiar, and surprisingly cozy. The very objects designed to transport us to digital worlds, often associated with work, urgency, and distraction, are now reimagined as tools to ground us in the physical present.
The forgotten cables tucked away in drawers hold a quiet beauty, if you look hard enough.
By dissecting and reinterpreting them, Lara gives "the new antiques" new meaning.
She invites guests to take a step back, slow down, and rediscover the beauty in the overlooked.
So, Unplug & Rewire.
Are you ready to unplug & rewire yourself?
You can book the hotel room here
Design a hotel room concept that either puts nature at the center or proves that waste does not exist!
De Groene Afslag is a circular meeting place with refreshingly unconventional meeting rooms and a café/restaurant.
lLocated in a former military building, it has become a hub for creativity. Many artists have exhibited their work here or contributed to the interior design.
degroeneafslag.nl
Like many creatives, Lara works best under pressure. And, like many under pressure, she finds herself procrastinating, which in her case led to a sudden urge to clean, or as they say in dutch: Opruimwoede. During one of these cleaning frenzies, she found herself in the storage room of her shared studio space, where she discovered a forgotten archive of old office equipment: outdated monitors, tangled computer mice, keyboards, oversized staplers, and an overwhelming number of cables, most of which had long lost their purpose.
That’s when the idea sparked. Everyone has that drawer, that box in the attic, filled with mystery cords we keep just in case. Thank you, cleaning frenzy.
Lara’s concept revolves around repurposing forgotten office supplies and obsolete electronics, objects she sees as the new antiques.
In her design, she uses old cables, wires, and cords as the primary material. Through weaving techniques, she creates furniture and wall panels that are not only sustainable and circular but also form a bridge between nature and technology.
In a world where we’re constantly online, Lara wanted to create an experience where technological hardware becomes tactile, familiar, and surprisingly cozy. The very objects designed to transport us to digital worlds, often associated with work, urgency, and distraction, are now reimagined as tools to ground us in the physical present.
The forgotten cables tucked away in drawers hold a quiet beauty, if you look hard enough.
By dissecting and reinterpreting them, Lara gives "the new antiques" new meaning.
She invites guests to take a step back, slow down, and rediscover the beauty in the overlooked.
So, Unplug & Rewire.
Are you ready to unplug & rewire yourself?
You can book the hotel room here